In 2010, IBM wanted to develop a media platform to give a voice to professionals, academics, experts and, more broadly, all who wished to contribute to discussions about technology's impact on our society, innovation, the future of water, health, news organisations, future cities, etc.
In 2010, IBM wanted to develop a media platform
to give a voice to professionals, academics, experts and, more broadly, all who
wished to contribute to discussions about technology's impact on our society, innovation,
the future of water, health, news organisations, future cities, etc.
In partnership with LeMonde.fr, and piloted
by Neo@Ogilvy, Take Part Media launched "The Keys to tomorrow" for
IBM. The magazine brought to light news about innovation and the impact of
technology on our societies. With its community of more than 14,000 fans and an
international network of contributors, the magazine has become a place of
reference for innovation and the creative economy.
Since its launch in 2010 to cover the topic of smart cities, the magazine has
evolved with many new formulas over the years. Its format and design have
inspired a whole new generation of opinion leaders, decision-makers and
creatives shaping the world of tomorrow.
The editorial organisation of the magazine proposes
5 major ways to understand and put into perspective the innovations underway:
- The Board: a daily meeting place on the
relevance of innovation (new technologies and trends around the world) with 3 web
reviews each day (web magazine) and 1 news article.
- Long-form Key investigations: long-format
surveys of a company or changing market are discussed in detail through
analysis, reflections, discussions, documents and references. The surveys are
presented as long-form articles, with slide shows, video interviews, graphics
and quotes adding extra substance.
- The Keys of the event: what will happen
there tomorrow, after tomorrow, when and with whom? What needs to be remembered
- Who's Who: the directory of 200+ contributors
who invent tomorrow, the ambassadors of the community.
- The Key debates: twice a month, a debate
open to visitors on a topical issue
The magazine has received numerous awards.
The Keys to Tomorrow: Discover news from
- A new long-form Keys to Tomorrow!
- Take Part Media and LeMonde.fr invent The
Board for IBM
- "Smarter Planet" has a new look
and integrates with social networks
- The award-winning IBM / LeMonde.fr tool