AXA turns to Take Part Media to develop educational platform on data security
Initially published on
Take Part Media is collaborating with Publicis on an international platform for AXA dedicated to data security issues in Germany - and soon the rest of the world.
Part Media is collaborating with Publicis on an international platform for AXA
dedicated to data security issues in Germany - and soon the rest of the world.
AXA, a global insurance company with headquarters
in France, has launched an exciting online platform that breaks new ground in
the field of education about data security.
The German-language platform, targeting families, children and educators,
combines educational tutorials and expert insights, delivered through a variety
of media, on themes including social media, shopping online, and families.
Users can find step-by-step tutorials on relevant data security subjects, such
as how to change privacy settings on major social media sites, or clear browser
cookies. Illustrated using cartoons, the
tutorials are designed to present the content as simply as possible in a many
that is clear, engaging and useful.
Other tutorials present tips and best
practices on subjects such as how to shop more safely online, or help children
deal with cyber-bullying.
The section entitled Dig Deeper meanwhile,
allows users to engage with the content at a more profound level. Experts in
their field present their unique and well-informed perspectives on key issues,
including connected objects, in written contributions and short video
interviews. Novel media such as infographics and motion designs are used to
present facts and figures in a way that drives optimal engagement.
The platform is regularly updated with tutorials and dig deeper topics, along
with a daily news feed for the latest in data security news from Germany and
AXA has broken new ground with this
educational offering in an area of rapidly growing interest - and relevance -
to a majority of people. Through partnering with Take Part Media and Publicis,
it has succeeded in bringing this vision to life.